So, when should you pick a durable queue over an ephemeral one?

hey folks, im wrestling with a decision on message queues for a new project. were dealing with critical data, and im weighing the pros and cons of durable queues versus ephemeral ones. durability seems safer for ensuring messages arent lost, but ephemeral queues might offer performance benefits. what are your experiences? when have you found one to be a better fit than the other, especially concerning critical data?